• Crazy for Cartoons

    As we hit the mid-point of the year, we’ve been reflecting on some of the industry highlights so far. One thing that springs to mind as a biggie this year is new movie releases – and animation has swept the board! The highly anticipated sequels and prequels of many blockbusters have topped the box office, with Despicable Me 2 having the best five day opening ever for an animated film. Not to forget Monsters University, Disney’s Planes, Turbo and The Smurfs 2 which are all set to become sizzling summer hits.

    And of course, with every successful movie release, come lots of opportunities for global licensing programmes. Everything from apparel to home wear will be on offer, allowing companies to monopolise on this booming trend. If you’re planning a licensing programme this summer, you need to ensure you are receiving the royalties you are entitled to. If y
    18 2013