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The power of brands – understanding royalty rates
We found this great article online explaining the licensing process and royalty agreements in depth. It’s a must read if you are considering licensing your brand and need to know more about the process. Take a look at the full article here, it contains some great hints and tips: http://www.intangiblebusiness.com/news/marketing/2013/04/the-power-of-brands-understanding-royalty-ratesJul
2 2013