Crazy for Cartoons
As we hit the mid-point of the year, we’ve been reflecting
on some of the industry highlights so far. One thing that springs to mind as a
biggie this year is new movie releases – and animation has swept the board! The
highly anticipated sequels and prequels of many blockbusters have topped the
box office, with Despicable Me 2 having the best five day opening ever for an
animated film. Not to forget Monsters University, Disney’s Planes, Turbo and
The Smurfs 2 which are all set to become sizzling summer hits.
And of course, with every successful movie release, come
lots of opportunities for global licensing programmes. Everything from apparel
to home wear will be on offer, allowing companies to monopolise on this booming
trend. If you’re planning a licensing programme this summer, you need to ensure
you are receiving the royalties you are entitled to. If y…
