• A positive outlook for the licensing industry

    If the past couple of industry events have proved anything, it’s that the international licensing sector is thriving. The annual Licensing Awards ceremony showcased the incredible talent that individuals, brands and teams in our sector possess, while Olympia’s Brand Licensing Europe highlighted the dynamism and potential of the market. Watching the hustle and bustle generated by 300 exhibitors (representing thousands of brands) and 8,000 attendees, it’s clear we’re still operating in a lucrative market place, despite what’s been a tough couple of years for lots of businesses. And we’re not just talking about particular sectors of the licensing arena here. Optimism is industry-wide.

    However, prosperous outlook aside, it’s apparent from conversations I’ve had with various individuals in the sector that not everyone is thinking their licensing deals through…
    6 2014