360 Audit targets overseas growth
royalty auditing firm 360 Audit is poised to exploit international growth opportunities
following a strong year.
the past 12 months the business has secured contracts with a number of
high-profile brands including WWE, Michelin Tyres, The Jim Henson Company
and Global Merchandising Services,
and more recently, Jamie Oliver and Gary Barlow.
2014 alone the business recovered in excess of £3m in underpaid royalties for some of the biggest brands in the
world. 50% of 360 Audit’s 2014 revenue came from audits conducted outside of
the UK, with Latin America, South Africa, North America and Australia being hot
managing partner Henna Riaz says future growth lies overseas and has hired a
series of senior auditing experts in various territories to support this.
Wood has been appointed from Cooperative
Financial Services as Head of Audit for the UK, while Zoe Bridges, based in
France, is overseeing audits across Europe. Appointed earlier this year from HW
Fisher, Henrique Carvalho is making strides in growing the business’ offering
throughout the USA and Latin America.
commented: “At the start of 2014 I recognised the business needed more
resources out on the ground internationally in order to grow the company as we
want to. Overseas is where we see a large percentage of our growth and it’s
important we have auditors on the ground that are well-versed in doing business
in the area and speak the language.
“It’s imperative that licensors are protecting
their intellectual property - and not just in the UK. There has traditionally
been reluctance to audit overseas but now, as licensing programmes become
increasingly global, is the time for brands to consider implementing
international audits to ensure they’re making the most of their licensing
up by ex-media lawyer Henna Riaz, 360 Audit has gone from strength to strength
since inception five years ago, securing lucrative contracts with some of the
world’s biggest licensors including Liverpool FC, BBC Worldwide, Nickelodeon,
Turner and E1 Entertainment.