• 360 Audit targets overseas growth

    Manchester-based royalty auditing firm 360 Audit is poised to exploit international growth opportunities following a strong year.

    In the past 12 months the business has secured contracts with a number of high-profile brands including WWE, Michelin Tyres, The Jim Henson Company and Global Merchandising Services, and more recently, Jamie Oliver and Gary Barlow.

    Throughout 2014 alone the business recovered in excess of £3m in underpaid royalties for some of the biggest brands in the world. 50% of 360 Audit’s 2014 revenue came from audits conducted outside of the UK, with Latin America, South Africa, North America and Australia being hot spots.

    Now managing partner Henna Riaz says future growth lies overseas and has hired a series of senior auditing experts in various territories to support this.

    Marie Wood has been appointed from Cooperative Financial Services as Head of Audit for the UK, while Zoe Bridges, based in France, is overseeing audits across Europe. Appointed earlier this year from HW Fisher, Henrique Carvalho is making strides in growing the business’ offering throughout the USA and Latin America.

    Henna commented: “At the start of 2014 I recognised the business needed more resources out on the ground internationally in order to grow the company as we want to. Overseas is where we see a large percentage of our growth and it’s important we have auditors on the ground that are well-versed in doing business in the area and speak the language.  

    “It’s imperative that licensors are protecting their intellectual property - and not just in the UK. There has traditionally been reluctance to audit overseas but now, as licensing programmes become increasingly global, is the time for brands to consider implementing international audits to ensure they’re making the most of their licensing agreements.”  

    Headed up by ex-media lawyer Henna Riaz, 360 Audit has gone from strength to strength since inception five years ago, securing lucrative contracts with some of the world’s biggest licensors including Liverpool FC, BBC Worldwide, Nickelodeon, Turner and E1 Entertainment.

    16 2015